It can also be a time consuming, ineffective and resource wasting effort," said Ms. Even for those ophthalmology practices that feel they have a solid foundation in Internet marketing, participating in social media can be overwhelming and intimidating. "Given the very rapid growth of social media it will become more and more important for eye care and surgery practices to adopt this method of connectivity to patients. After evaluating "best practices" and using our experience and resources to formulate a systematic set of solutions for practices wishing to build social media presence through creativity, thoughtfulness and integration into social media, iMeme Digital is able to offer ophthalmology practices access to the "know how" and "management oversight" necessary to get started in a comprehensive but reasonable format. This includes the development of practice web sites, development and management of the LASIK and cataract surgery patient education and surgeon directory sites, direct e-mail campaign and database targeting and development, search engine optimization (SEO) and the full scope of search engine marketing for clients. Members of the iMeme Digital group have been active in the development of Internet marketing strategy and implementation since 1999. The use of social media to help practices and patients stay connected on thoughts about eye care topics like LASIK and cataract surgery offers all involved a useful vehicle for engagement and sharing," said Katherine Carlisle, Managing Member. NORTH ANDOVER, MA, J/24-7PressRelease/ - "We have been active in providing content and developing practice and patient education web sites for some time.
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